Service pitch
Brand creation & implementation
We create brand kits and implement them across websites, products and ecommerce. The work covers the identity and the practical assets your team needs to use it consistently.
Brand Foundation
For a new business, product or store, and for teams whose existing brand is inconsistent across their digital experience.
An identity your team can use consistently across the business.
What you receive
- Brand direction and the agreed visual identity assets
- Typography, color and practical usage guidance
- Templates and applications for the agreed channels
- Organized source files and implementation handover
What the engagement can include
Direction and identity
Clarify the audience, positioning and visual direction. Develop the agreed identity assets, including the logo treatment, typography, color and image direction.
A working brand kit
Reusable design assets, practical usage guidance and templates for the channels in scope. The kit should be useful to the people creating your next page, product or campaign.
Product labels and packaging
Label design and packaging artwork using approved product facts, dimensions and printer specifications. Proofing and specialist regulatory requirements are agreed separately.
Digital implementation
Apply the brand to the website, ecommerce store or software interface. We inspect typography, imagery, layout and key customer journeys together.
Content and imagery
Define an image and copy treatment suited to the business. Original asset creation and revisions are scoped against a clear inventory rather than an unlimited creative promise.
Ways to work together
Custom brand kit
Create the identity assets and guidance needed for a defined launch or refresh.
Brand implementation
Apply an existing or new system across agreed digital surfaces.
Product and brand launch
Connect ecommerce identity, product labels and launch assets.
Delivery and handover
- Review the business, audience and existing assets.
- Agree the direction through representative applications.
- Develop the kit and implement the scoped surfaces.
- Check consistency and hand over the files and usage guidance.
What we need to begin
Business and audience context, existing marks, approved names and copy, required channels, asset inventory and any printer specifications.
Scope and terms
Trademark clearance, legal claims review, printing and third-party licenses are separate. Deliverables and revision rounds are agreed before production.
Optional care and improvement retainers are scoped separately. The final proposal confirms deliverables, review rounds, price, timeline and third-party costs.
Tell us what you
want to build.
Bring your current site or product, what needs to change, and your target date. We will put the proposed scope, milestones and price in writing.